Foodbuzz: Project Food Blog, Challenge #1

The first challenge Foodbuzz: Project Food Blog asks is: What defines you as a food blogger, and why should you be the next food blog star?

We’re FotoCuisine. Christey is the Foto. Peter is the Cuisine. We’re married, in love, and in love with the idea that food can be completely amazing.

Peter and Christey at the Foodbuzz Blogger Festival Dinner 2009

Peter and Christey at the Foodbuzz Blogger Festival Dinner 2009

We met through a mutual friend at a restaurant on the beach in St Pete, Florida. We were married on a dinner cruise. We honeymooned eating our way through Paris, Rome and Venice.

Cutting the cake at our Wedding on a dinner cruise 2006

Cutting the cake at our Wedding on a dinner cruise 2006

Enjoying Gelato and Orangina in Chartres France 2006

Enjoying Gelato and Orangina in Chartres France 2006

Christey is a photographer. She shoots for local newspapers and runs her own studio photography business. Peter is a software engineer, does freelance writing, and his interest in the history and practice of cuisine inspires him to learn classic French techniques of cooking.

Peter ponders the building blocks of the meal. His style is French, but he loves the idea of bringing the world together through food — if making a (French) beurre blanc for (Florida) grouper, why not add (South African) peri peri peppers for some heat?

Christey constructs the plating and final shots. The food may taste fine, but what draws the eye? A garnish does more than link the ingredients — it also balances color and texture.

Together, we are passionate about telling the story of a meal.

Making a POM reduction sauce

Making a POM reduction sauce

Making a POM reduction sauce

Making a POM reduction sauce

Orange Sage Grouper

Orange Sage Grouper

Food is so much to us, and to every foodie. It’s family, it’s an adventure. It’s primal, it’s culture. It’s classic, and it can be completely, utterly crazy.

What makes a really memorable meal happen? Forget the basics — the cups and tablespoons and the 350 degrees for exactly 45 minutes. Lists of ingredients and times of roasting have been around since the Romans. What’s more important is the techniques that turn ordinary ingredients into something amazing.

Aioli recipes list egg yolk and mustard and garlic and olive oil, but the technique tells you what it should look like as it’s coming together. Homemade béarnaise is so much better than the powdery stuff, but if you’re making it from scratch, at what point do you add the butter?

Steak Béarnaise and Frites

Steak Béarnaise and Frites

Mini Eggs Benedict with quail egg

Mini Eggs Benedict with quail egg

The meal is the goal, but that doesn’t mean we have the same direction. Christey tells Peter to get his head or elbow out of the shot. Peter stirs or flips left-handed to help a picture explain the meal. Sometimes a shot may look boring, but explains a culinary technique, and Peter might say: “This beige-yellow drab look to the yolks is exactly what you need to see before adding the butter!”

Starting a béarnaise

Starting a béarnaise

Waiting for the perfect béarnaise texture

Waiting for the perfect béarnaise texture

One of the most fulfilling things about blogging is sharing knowledge among the community. We’ve learned a lot through fellow bloggers, and we try to return the favor. With that in mind, we offer our top-3 tips of food and photography we have learned since starting our blog:

Peter’s top-3 must-have ingredients:

Kosher Salt. Alton Brown and Thomas Keller go nuts over it, but there’s a reason. It’s finer and puffier than normal salt — you can use more and be less salty. It adds texture to the surface of meats and fish, and in sauces, you can throw in a hearty pinch without worrying about too much sodium.

Fresh Lemon Juice. Salt is a known amplifier of taste, but acid can also add to taste, even in situations that don’t seem logical. Want a really cheesy/creamy tasting Alfredo? Add the juice of half a lemon right at the end, and the acid “brightness” amplifies the taste and feel of the Parmesan and cream.

Shallots. A French must-have, but tradition is a good guide. The taste is onion-like, but has an almost garlic subtext. In stock or in sauces, instead of half an onion, use a medium shallot. The flavor and subtlety are worth the switch.

Lemon to perfect the Alfredo flavor

Lemon to perfect the Alfredo flavor

Christey’s top-3 food photography tips:

White Balance. It’s a term that’s thrown around a lot, but it’s not hard to learn — many tutorials can be found through Google. Don’t use the auto-white balance on your camera, learn to use a 18% gray card on manual white balance, or learn to set black and white points on levels in Photoshop. Without corrected white balance, food looks too yellow or too blue, which makes food look dead and unappetizing. With the correct white balance, food in a picture looks just like it does in real life.

Composition. Try to shoot food like it’s sitting in front of you on a plate in a restaurant. Too high of an angle and it doesn’t draw you in – there’s no texture and you can’t get a feel of the food. Too low, you don’t see the all the components on the plate. Keep things simple, and don’t overcrowd. Be aware of the lines and curves of the subject to draw viewers into the food.

Break the rules. Some say don’t tilt the camera so that the food looks like it’s sliding off the plate. But, that works sometimes — just don’t make it a cliché where every shot is a crooked picture of food. The idea is to break away from the norm and develop a personal style, where someone can look at a picture and say: that looks just like something “your blog” would do!

Strawberry cupcakes

Strawberry cupcakes

Edit:Voting has started! To vote for us, please go to our post at FoodBuzz at click on the voting tab at the top: http://www.foodbuzz.com/project_food_blog/challenges/1/view/495

Comments

  1. Wow, every time I read a submission for this contest, I am absolutely blown away by the talent out there. Good luck you guys, though I have the feeling you will go very far in this contest.

  2. Joan Nova says:

    I love your work – both of you! This is a great entry for the first challenge and it was so kind of you to share your top 3 tips. I read them twice. Christy, white balance makes me crazy! Peter, I with you on lemon juice…it makes everything taste better!

    Good luck in the challenge.

  3. Megan says:

    Fantastic post… Great to meet the both of you…. adorable! Best of luck on PFB. Thanks for the photo tips – Megan

  4. Ashlee says:

    Thank you for sharing you life with us. I am loving reading about everyone’s life during this foodbuzz challenge. I posted my FBC blog yesterday. Check it out and let me know what you think.
    Ashlee
    http://ashandlewplus2.com/2010/09/18/project-food-blog-ready-set-blog/

  5. Lisa Orgler says:

    You are both fabulous! Great food and photos! I look forward to checking in!

  6. Michael says:

    Love you guys! Good luck.

  7. petermarcus says:

    Thanks everyone! Remember to go to foodbuzz and give us a vote! Registered users can vote for up to 400 blogs for the first challenge!

    http://www.foodbuzz.com/project_food_blog/challenges/1/view/495

  8. Delishhh says:
  9. You guys are an inspiration. You got my vote!

    Check out my PFB link:

    http://www.foodbuzz.com/project_food_blog/challenges/1/view/391

    Cheers and aloha.

  10. Good luck you guys! Just voted for you!

  11. Flotch says:

    Amazing. Your visuals are absolutely mouth watering. What a dynamic team. All the best!

  12. petermarcus says:

    Thanks everyone!

    And BTW — the last cupcake shot was our friend The Sugar Pixie when she guest blogged on our site. If those cupcakes look good, go over to her entry and give her a vote!

    http://www.foodbuzz.com/project_food_blog/challenges/1/view/168

  13. angi says:

    Wow I didn’t expect that a PFB entry would itself be so useful and full of tips. I’m excited to find your blog and good luck in the competition! You probably won’t need it but you’ve got my vote anyway. :)

  14. Your steak bearnaise and mini eggs benedict look so sinfully good, I can’t wait to see what you have in store for us over the course of this competition. Just voted for you.

    Lick My Spoon

  15. Gina Ruiz says:

    What a great blog! So glad I found you through PFB. You have my vote and good luck in the competition.

  16. Ruby says:

    What a great pair you two make! You got my vote (well, one of them)! ;-)

  17. Jen Cheung says:

    hey ya! you have a lovely blog here. Stumble upon your blog through foodbuzz. :) I voted for your blog. hope that helps. feel free to drop by!!

    have a lovely weekend
    jen @ http://www.passion4food.ca

  18. petermarcus says:

    Thank you everyone who stopped by, and those who gave us a vote! We moved on to the second round, and hope to see you all again for our entry in the second challenge!